Paras dairy launches mooPay a digital direct payment for dairy farmers

VRS Foods’s Paras Dairy brand, in collaboration with tech startup and World Economic Forum’s technology pioneer Stellapps, has launched a  first of its kind fully automated user friendly digital direct farmers payment application “mooPay”. “Paras for years has been trying to achieve a direct relationship with farmers. We have invested a lot of capital in making the procurement process transparent and help dairy farmers to increase their income,” said Narendra Nagar, CMD, VRS Foods.End

PARAS’s history reflects back to 1960, when the procurement of milk started with 60 Liters of milk. The only fundamental that worked right from day one is the quality, which got reinforced everyday of progress. Ch. Ved Ram, the founder and promoter of our company was one of the connoisseurs in the dairy farm industry.

Ved Ram & Sons started as a partnership company in April 1986. Their first unit was established in 1987 under company’s name VRS Foods Limited and since then it’s in tandem with the rapidly changing technology, production units are well armed with the latest equipment. These facilities enable Paras to cater to the needs of their clients by selling over 2, 50,000 liters of milk per day in Delhi Metro.

MooPay is a platform which is one of the fintech solutions Stellapps has developed for dairies and dairy farmers. mooPay acts as a payment gateway for dairies to make payments to every registered farmer, removing the risks and costs of transferring money to hundreds of thousands of farmers in hundreds of villages.