NDDB celebrates 60 years of White Revolution

NDDB celebrated the Diamond Jubilee of India’s White Revolution on 28 September 2025, reaffirming its commitment to transforming dairy across the country. In a national event in New Delhi, the board honoured leaders from Punjab’s Ferozepur Milk Union, including Chairman Gurbhej Singh Tibbi and GM Sugyan Prasad Singh, acknowledging their role in farmer mobilization and milk procurement. Special mention was made of Verka’s efforts in Punjab, with its delegates emphasizing the co-operative’s legacy in supporting rural incomes and milk quality. The ceremony also included calls for modernizing operations, intensifying technology adoption, and safeguarding farmer welfare in the years ahead.

Industry Insights

Celebrating 60 years of the White Revolution offers more than nostalgia—it’s a timely reminder that India’s dairy sector must push beyond volume. Honouring co-operative leadership is symbolic, but the structural challenges persist: low mechanization, milk quality slips, and regional disparities. The event’s emphasis on innovation signals NDDB’s expectation for dairy unions to adopt cleaner milk practices, energy efficiency, and scale. For Punjab and northern India especially, Verka and Ferozepur’s experience offers a microcosm of the cooperative push: organizing small farmers, stabilizing procurement, and introducing premium quality layers. But the dairy value chain’s future depends on bridging policy gaps—especially around taxation, infrastructure, and incentivizing clean milk tech.

Source : Dairynews7x7 Sep 29th 2025 Babushahi