Mother Dairy Extends Media Partnership with WPP Until 2030

Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of the National Dairy Development Board (NDDB), has renewed its integrated media mandate with WPP Media, extending a long-standing partnership through 2030. Under the renewed four-year agreement, WPP Media’s Wavemaker will continue to manage integrated media planning and buying for the dairy major, focusing on strengthening brand storytelling, consumer engagement, and measurable business outcomes through a blend of brand-building and performance-driven media strategies.

The association began with Mother Dairy’s digital media mandate and expanded in April 2018 to include mainline media responsibilities. Going forward, the partnership will leverage audience intelligence, data-driven insights, and integrated media solutions to connect with consumers across key consumption occasions and touchpoints.

Mother Dairy Managing Director Jayatheertha Chary said the collaboration has played an important role in deepening consumer connections and will help drive the next phase of growth through innovation and insight-led engagement. WPP Media executives noted that the renewed mandate reflects a relationship built on trust, shared ambition, and consistent delivery, while supporting Mother Dairy’s national expansion and evolving consumer outreach strategy.

The extension highlights the increasing importance of integrated, data-led marketing approaches in India's highly competitive dairy and food sector. (Marketing Mind)

Source: Dairynews7x7 25 June, 2026 Read full story here

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