Dairy Drinks Outpace Soft Drinks in Summer Growth

India's dairy beverage segment is witnessing robust momentum, with lassi and buttermilk recording nearly 40% growth, significantly outpacing the soft drinks market as consumers increasingly opt for healthier and more natural refreshments during the summer season. According to industry estimates, demand for packaged dairy beverages has surged across urban and rural markets, driven by rising health awareness, expanding cold-chain infrastructure and wider retail availability.

Leading dairy brands have responded by expanding their portfolios with flavored, probiotic and ready-to-drink variants, while increasing investments in packaging and distribution to meet seasonal demand. Industry experts note that traditional dairy beverages are gaining popularity over carbonated drinks due to their nutritional benefits, digestive properties and growing consumer preference for protein-rich and functional beverages.

The strong performance of lassi and buttermilk highlights a broader shift in India's beverage market, where dairy-based drinks are emerging as one of the fastest-growing categories, offering significant growth opportunities for organized dairy companies and value-added dairy products.

Source: Dairynew7x7 29 June, 2026 Read full article here

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