Ananda Dairy Co-Presents MasterChef India Season

Ananda Dairy Ltd. has joined the upcoming season of MasterChef India as a Co-Presenting Sponsor, reinforcing its brand association with quality, home cooking and nourishment. The sponsorship places the dairy brand alongside other food-centric partners on Sony Entertainment Television’s flagship culinary show, which celebrates India’s rich food heritage and culinary creativity under the campaign “Desh Front Foot Par Chal Raha Hai.”

This partnership aligns Ananda’s dairy portfolio — particularly its paneer and fresh dairy offerings — with the show’s focus on ingredient trust, quality and kitchen precision, resonating with home cooks, food enthusiasts and value-seeking consumers nationwide. Ananda’s role as Co-Presenting Sponsor integrates the brand into a platform that draws wide viewership and cultural relevance, while also connecting with aspirational audiences who value authentic dairy ingredients in everyday and professional cooking.

Joining Ananda in MasterChef India’s sponsor lineup are Fortune Edible Oils and Foods and Catch Salts and Spices as Co-Powered By Sponsors, with other prominent partners supporting the season’s storytelling and culinary showcase. Anchored by judges Chef Vikas Khanna, Chef Ranveer Brar and Chef Kunal Kapur, the show continues to be a cultural magnet for brands in the food and lifestyle ecosystem.

Dr. Radhey Shyam Dixit, Chairman at Ananda Dairy Ltd said, "At Ananda Dairy Ltd., nourishment begins with the purity of Indian dairy farms and finds its way into the soul of every meal. This season, MasterChef India’s celebration of India on a plate beautifully mirrors our own ethos of honouring homegrown ingredients and authentic flavours. Our partnership is a natural fit—rooted in a shared belief in bringing genuine dairy goodness to Indian kitchens while inspiring creativity, pride, and togetherness through food.”

Source : Dairynews7x7 Jan 12th 2026 Pitch