Amul’s brand value jumps 24% to $4.1B globally
Dairy Brand Value & Strength Analysis
Yili maintains its position as the world’s most valuable dairy brand, with a brand value of USD11.2 billion. It is the only brand in the ranking to retain its position from the previous year.The Dairy 10 2025 ranking saw several shifts, particularly among Asian brands, which generally recorded a decline in brand value. Alongside Yili, Mengniu, Vinamilk, and illuma each noted decreases. These brands rank in second, fifth, and 10th place, respectively.
Two Asian brands bucked this trend. India’s Amul, the world’s largest dairy cooperative, increased its brand value by 24% to USD4.1 billion, and Japan’s Yakult rose by 3% to USD1.7 billion.
Amul is also now the second strongest brand in the ranking with a Brand Strength Index (BSI) score of 91.2 out of 100. The brand continues to enjoy high consideration and preference in its home market of India, backed by strong price acceptance, brand loyalty, and deep consumer trust. Amul’s entry into the North American market also marks a strategic move in the brand’s journey toward global expansion.
In contrast, European dairy brands demonstrated growth. France’s Président leads this trend, becoming the fastest growing brand in the sector with a 51% increase to USD3.2 billion. This propelled the brand up four places in the ranking, making it the highest-ranked European dairy brand in fourth position.
Finnish dairy cooperative Valio (brand value up 2% to USD2.0 billion) climbed to sixth place in 2025 and has also emerged as the sector’s strongest brand, and is the strongest European brand in 2025, achieving a BSI score of 96.3 out of 100. This shows how provenance-plus-protein propositions can beat price inflation and plant-based fads alike.
Brand Finance research, conducted solely in its home market of Finland, shows that Valio is highly valued across all research metrics. Most notably, the brand scores a perfect 10 out of 10 for preference, consideration, understanding, and recommendation among Finnish consumers, underscoring its dominant market position.
Gerber and Parmalat mark two new entrants to the top 10, with brand values of USD1.8 billion and USD850 million, respectively.
Source : Dairynews7x7 Aug 30th 2025 Read full story here