Aavin Salem Plant Marks 40 Years with 10 Milkshake Variants

The Aavin dairy unit in Salem is celebrating four decades of operation by anchoring the cooperative federation’s milkshake programme with 10 diverse flavors that have become hugely popular across Tamil Nadu and beyond. The initiative reflects Aavin’s focus on value-added dairy products, strengthened distribution and local consumer engagement over the past 40 years.

The Salem unit — one of Aavin’s flagship processing centres — has continuously innovated with its range of milkshakes, offered in classic and modern flavours that cater to a wide demographic of customers. While exact production figures were not disclosed, the unit’s long-term success in the competitive dairy beverage segment underscores its role in bolstering rural procurement and strengthening urban market reach.

Senior officials highlighted that the milkshake programme has also helped increase farmer milk off-take by creating consistent demand for surplus milk, particularly during seasonal surges in production, and expanded the cooperative’s product profile beyond liquid milk into ready-to-drink dairy beverages. The 10 variants include a mix of traditional tastes and locally inspired flavours, appealing to loyal consumers while also attracting new segments.

The celebration of 40 continuous years of operations also comes with commitments to further modernise processing lines, strengthen cold-chain logistics and explore innovative dairy product launches that align with evolving consumer preferences in health-oriented and convenient dairy options.

Source : Dairynews7x7 Feb 26th 2026 Read full story here

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