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Jaipur-based dairy and ice-cream startup FruBon, built by banker-turned-entrepreneur Rahul Verma, his brother Rohit Verma and their father DD Verma, is targeting ₹300 crore in revenue this year as it expands beyond its regional roots. The family’s dairy journey began in 2004 with Dev Milk Foods, which transported milk, while the idea for FruBon emerged in 2015 around building a consumer dairy brand focused on quality, transparency and long-term farmer relationships; the family acquired land at Mahindra World City, Jaipur, that year and commercial production began in April 2017.
FruBon now sources around 90,000 litres of milk a day through 55 collection centres, supported by more than 300 village-level centres and around 9,000 farmer families across areas including Reengus, Sikar, Dudu, Shahpura and Niwai. The company makes payments digitally and on time, while its field teams conduct vaccination camps, women’s financial-literacy sessions and empowerment workshops for farming communities.
Its product portfolio includes dairy and ice-cream offerings such as rose-gulkand, paan, kesar-kulfi, litchi faluda and chilli guava, with 300ml tubs priced between ₹100 and ₹150, along with traditional bilona-churned butter and makkhan mishri. FruBon’s share of the organised ice-cream market has increased from roughly 2–3% during the Covid period to nearly 14% last year, with the company targeting 20% this year.
Its quick-commerce dairy revenue has risen from approximately ₹1 crore per month in April 2024 to more than ₹5 crore currently, while ice-cream sales through these platforms increased from ₹50 lakh to ₹3.5 crore per month in one year. The company closed the last financial year with revenue of just over ₹200 crore and is targeting ₹300 crore this year.
Growth has been backed by institutional capital: an investment of roughly ₹17–18 crore was led by industrialist Narotam Sekhsaria’s family office in 2022, while Fireside Ventures invested in January 2024, taking total external funding beyond ₹100 crore. A key differentiator for investors has been FruBon’s quality-control system, with every raw-milk batch tested across 36 parameters, exceeding FSSAI requirements.
The company is now raising another ₹75–100 crore to establish a new plant with an initial capacity of 3 lakh litres per day, expand retail infrastructure through deep freezers and ice-cream carts, and invest in brand building for the first time. (Outlook Business)
Source: Dairynews7x7 31 Aug, 2026 Read full story here
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