Consumer Trust :Ultimate Asset in a Competitive Marketplace
In a rapidly fragmenting consumer landscape, where premium and rural segments outpace mainstream value brands, consumer trust has emerged as the foundational differentiator between fleeting engagement...Read More
When Milk Becomes a Mourning by the death of two toddlers
I feel deeply saddened by the death of two innocent children ( 11 months and 2 years)—lives lost not to disease or fate, but to something as ordinary and trusted as milk. It's hard to imagine the gri...Read More
In Despair’s Wake: When Dairy Dreams Die Under Bank Pressure
I’ve just learned of a heart breaking suicide by a dairy entrepreneur in Madurai—not the first, but perhaps the most urgent yet. Today, I call upon the entire dairy fraternity to confront a vital ques...Read More
PETA’s Dog‑Milk Billboard Disrespects India’s Dairy Heritage
PETA India’s provocative billboard campaign—posed in major cities with the tagline “If you wouldn’t drink dogs’ milk, why drink cow’s?” and an image of a child sipping dog milk—has sparked more outrag...Read More
World Milk Day 2025 -Sip by Sip Building A Healthier Nation
Introduction From the first drop a baby tastes to the energy boost an athlete needs; milk stays with us through every stage of life. Rich in calcium, protein and essential nutrients, this simple white...Read More
Opening New Pathways for India’s Milk Cooperatives
During a recent assignment in rural Rajasthan, I was tasked with facilitating the registration of several primary dairy cooperative societies. The objective was to empower local dairy farmers by forma...Read More
Global Dairy Subsidies: Inequality and Sustainability Rhetoric
Recently, India has successfully concluded a Free Trade Agreement (FTA) with the United Kingdom, and negotiations with New Zealand have commenced. In contrast, the United States continues to engage in...Read More
Why Amul's ₹2 Hike Reflects More Than Just Market Forces ?
The recent ₹2 milk price increase, therefore, is not just a business adjustment — it is a signal. A signal that India’s dairy system, despite its global scale and cooperative strength, is under pressu...Read More
Milk Under Siege: Exposing the Truth Behind Dairy Myths
In recent years, a surge of misinformation targeting dairy products has emerged, often propagated by self-proclaimed health experts and even some qualified medical professionals through social media p...Read More
India eyes WTO-safe measures to protect dairy from US impact
India plans to use World Trade Organization (WTO)-safe non-tariff barriers (NTBs) to shield its dairy sector from U.S. market access as part of the ongoing bilateral trade negotiations aimed at more t...Read More
Dairy FY 2025-26: Navigating Uncertainty, Seizing Opportunity
As we step into a new financial year, the dairy industry stands at a crossroads shaped by multiple forces—climate fluctuations, milk availability, feed and fodder dynamics, and shifting market conditi...Read More
National Dairy Data Centre:Closing the Trust Gap
In the recently concluded 51st DIC at Patna, the Union Minister for Dairying has urged the private dairy sector to share data to facilitate better policymaking. While this may seem like a step towards...Read More