
I hope everyone had a great festival time in last fortnight. This Diwali as expected we saw the return of smiles on the faces of consumers as well as shopkeepers. The markets were illuminated with old hustle and bustle. The sale of sweets also touched a new high. The media however did their routine job with negative publicity of milk based sweets.
The dairy commodities market was dull and dark during Diwali. As expected the mahurat sale of ghee on diwali ignited traction in prices. There were numerous news in media which flooded the market and reinforced a positive sentiment amongst the sellers shown as below.
“The big fat Indian weddings, subdued for a while now due to the coronavirus pandemic, are likely to get the mojo back with an estimated 25 lakh weddings in just one month between 14 November-13 December….Mint”
“There are going to be 50 marriage dates in the next nine months.”
“Wedding bells send cash registers ringing at hotels, biz expected to be better than last year”…ET
” Global dairy price index is showing an upward trend since August 17 2021″ …GDT
It may get dairy economists a little surprised. Technical analysis of Indian markets shows the following situation.
The good part is that the stockists and the cooperatives may clear off as much of their older stocks at the good prices as possible. This will help them strengthen their cash flows and also to create new stocks for better rotation of their money. This will also be a good news for the farmers as the milk prices have again got increased in some parts post Diwali also. In Maharashtra the milk prices are stable after a long time and might see an increase soon.
It is very difficult to find a true reason behind this change. Still as long as it is helping the industry and farmers without any impact on retail consumers then it is good.
A blog by : Kuldeep Sharma, Chief editor , dairynews7x7